
MJL Will Build Your Digital Product In Weeks, Not Months
MVP-to-Scale
Building your product with speed and efficiency:
How do we put our MVP-to-Scale process to work for you?
You have the product idea, you’ve got the support you need to pursue a build, but there are things you know that you want to avoid with the typical software development process;
-
The headache of a longer-than-promised timeline and the excruciating wait of 6 -9 months of the product build before users can even get their hands on the product.
-
The heartbreak of going over budget and then throwing away the MVP.
-
And an end product that doesn’t meet your users expectations.
We know these pain points, becoming a voice in the industry to solve them and, even better, to avoid them. That’s why we work with the process we named MVP-to-Scale.
At the core, MVP-to-Scale is the Monkeyjump Labs process of getting iterations of a product in front of users as quickly as 9 weeks, making changes on a live product over time. This process produces a better product, faster, than a typical agile process. Ultimately, MVP-to-Scale is an extension of the agile process, but with a startup mindset, and a core set of principles and tenants.
MVP-to-Scale vs. Agile
We believe that agile methodologies are great. It's why they are part of our MVP-to-Scale process. However, agile can fall down in a variety of ways:
- Not enough definition is found early enough
- Perfection is put ahead of progress
- Over-investment in unnecessary early processes
- Features misaligned with customer needs
- Not enough focus on testing and customer validation
- Budget and financial considerations
- Other…
MVP-to-Scale aims to directly address those weaknesses by accelerating the process through use of the core tenets above.
With MVP-to-Scale, companies can expect:
A focus on working software that your customers can get their hands on and start using, monetizing your idea faster, planning for the amount of customers and workloads you will have in the future, and iterating on features by getting feedback from your customers early.

- Jonathan Dexter, Partner & CEO
MVP-to-Scale in progress:
Aim for functional to-market, over perfect delivery
Focus on market-fit and customer validation
Use of technical debt, electing to forego features to get feedback from customers faster
Consistent visibility for users and stakeholders (done through demos)
Strategic technical decisions to ensure successful scaling: Expert knowledge to invest in the right technical choices early that can be scaled
Re-use over re-invention
To solve the issue of long wait times and a product you don’t get to see right away, MJL offers production ready deliverables every nine weeks. Before we unpack the timeline, we need to define speed. Speed to us means how quickly you get the product in the hands of real users. In a public product, this means revenue.
We collaborate with you to make the decision that is right for the project which uses the best tool we have available: technology debt. Just like your bank, you can move faster when you make a decision about approach. We work with you to make a decision that allows the MVP to launch and get in the hands of real users.
Deliverables in WEEKS, not MONTHS:
9 week deliverable
What: Limited Scope MVP
Deliverable: Build v1 of product and ship to users at the end of 9 weeks
18 week deliverable
What: Enhanced Scope
Deliverable: Usability of a UI framework
27 week deliverable
What: Weekly and semi-weekly demos + full scale product
Deliverable: Usable software ready to go to market
MVP-to-Scale…and beyond!
MJL uses MVP-to-Scale to define the phases of product development that serve the client and project best, but the progress doesn’t have to end with the launch of the MVP.
For those clients who want to take their concept all the way to the go-to-market finish line, MJL’s expertise can support the ongoing partnership with every step. We operate with a long term development process in mind. We achieve each of these stages in 9 weeks, meaning that you can have a fully-scaled product in the market in 27 weeks.
MJL proudly serves the following industries:
Food & Agriculture
Industrial & Manufacturing
Retail & Ecommerce
Security & Regulatory
FinTech
Healthcare
Looking for one, two, or all of the phases of development with MJL? Talk with us!
MJL is committed to delivering high-quality, digital products and product development workshops for companies who want to build things that matter.
Tell us more about your idea, dream, or prioritized software product. Fill out the Contact Us form below and we will contact you within 2 hours of receiving your information.