Digital solution planning with MJL experts

Product Strategy Workshop

Workshop Your Innovative Idea

Uncover the opportunity and lay the foundation to a viable product

Product Innovation is at the heart of MJL. It's what we do and why companies hire us to do it. We believe that developing an idea into a product should be done in an organized and focused manner that reduces risks and mistakes but not at the expense of speed and usefulness.

MJL offers a Product Strategy Workshop to all its customers who are looking to systematically flesh out an idea and see what it will take for it to be viable.

What priorities can you expect to cover in the Workshop?

Problem or need diagnosis
Opportunity prioritization
Product Vision and Scope Definition
User Journey Mapping
Jobs-to-be-done Framework
Feature mapping
Gap Analysis

What will we accomplish together in the workshop?

A robust product strategy that includes:

MVP Roadmap

When you have a new business idea or a new product to launch, MJL uses the agile software delivery process plus SCRUM informed observations combined with an ethos to set the product strategy into motion.

User Roadmap

The user roadmap that we create together will help you set goals for your user experience and come to understand what is most important to your users. In addition, it will inform just what you can expect from your UX/UI interfaces and features.

Market Analysis

Understanding the competitive landscape in your industry is imperative to your product’s success. We will conduct a qualitative and quantitative market analysis.

Lo-Fi Wireframes

MJL will use lo-fi wireframes to cast the big picture of the product strategy, allowing the team to make initial decisions that best support the overall project, timeline, and features.

Build vs. Buy Analysis

In our build vs. buy analysis, we will determine if the product is core to your business and/or differentiated in the marketplace. Based on those findings, we can create a strategy for the kind of product we build or the services you can buy to make your product successful.

Technical Architecture

MJL will provide an initial analysis of the technical environment your product will need to succeed. As an output of this analysis, you are provided with an initial technical architecture diagram to get you started on your way to building.

Who is the Product Strategy workshop for?

Enterprises looking to drive innovation into their business Entrepreneurs looking to scale an idea Inventors ready to take their invention of the patent paper to a live product Medium-sized business wanting to rethink the way they operate

Workshop Logistics:

Time: 2 days, 16 working hours Where: On-site in MN at our MJL headquarters Who: Your team and stakeholders along with our MJL experts

MJL has proudly served the following industries:

Food & Agriculture

Industrial & Manufacturing

Retail & Ecommerce

Security & Regulatory

FinTech

Healthcare

Let's get the teams together!

MJL is committed to delivering high-quality, digital products for companies who want to build things that matter.

Tell us more about your idea, dream, or prioritized software product. Fill out the Contact Us form below and we will contact you within 2 hours of receiving your information.

Frequently Asked Questions (FAQs)